Nielsen: Online Shoppers Hit 48 Million

Share this article:
A study by television audience measurement company Nielsen Media Research, New York, and CommerceNet, Palo Alto, CA, a nonprofit organization promoting e-commerce solutions, shows the number of Web shoppers -- those who check out or compare products and services on the Web -- has reached 48 million.


The study, based on information gathered in June, found the number of Internet users over age 16 in the United States and Canada is 79 million while the number of people buying products and services on the Web has reached 20 million. It also found that 43 percent of Internet users are women.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.