Nielsen Media Research, NetRatings Team Up

Share this article:
Nielsen Media Research (NYSE: NMR) and NetRatings announced yesterday that they are combining their Internet audience measurement initiatives. According to the two firms, Nielsen brings sampling expertise to the initiative while NetRatings offers Web-tracking technology.


The combined initiative will be able to track advertising exposures, provide projectable demographic information on the exposures, and determine the effectiveness of advertising reaching various demographic groups, the companies said. As part of the agreement, Nielsen announced it will acquire significant equity in NetRatings and that two Nielsen executives will join Milpitas, CA-based NetRatings. They did not disclose financial details.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.