Nielsen: Auto Industry Makes Most Use of Rich Media

Share this article:
Rich media made up 37.4 percent of all auto online ad impressions in the second quarter of 2002, according to Nielsen//NetRatings, making the auto industry the business sector to use rich media most frequently.


The business-to-business sector was the second-most-frequent user of rich media, using such ads 12 percent of the time, according to data from Nielsen//NetRatings' AdRelevance service announced yesterday.


The entertainment category used the format 9 percent of the time in the second quarter, while the telecom and consumer goods categories both used rich media 8 percent of the time.


Among auto manufacturers, Ford Motor Co. topped the list, accounting for 22 percent of rich media ads in that industry. Toyota claimed a 6.8 percent share, while General Motors took third with 5.7 percent of the auto ad industry share.


General Motors claimed four of the top 10 product brands using rich media, with its Saturn and Cadillac brands claiming 5 percent of the total share.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.