Nielsen and Coca-Cola sign global contract

Share this article:

Market research firm Nielsen has signed a global agree­ment with the Coca-Cola Com­pany, through which Nielsen will provide the beverage company with integrated services in more than 70 countries.

Nielsen will provide the bever­age conglomerate information on consumer purchase behavior, product movement, pricing strat­egy, media spending, consumer targeting and TV ratings.

It will also provide analyti­cal tools, cross-country report­ing, customized research and Nielsen Answers, the company's tech-based business intelligence platform.

“This is truly a win-win,” said Mark Greatrex, SVP of still bever­ages at The Coca-Cola Company, in a statement. “At Coca-Cola, we benefit from increased productivity, improved market insights as cost savings as we continue to grow our business. With Nielsen as our part­ner, we've forged an impactful and collaborative relationship that will only help us continue our success — across the globe.”

The two companies have been working together for 70 years. Neither could be reached for com­ment in time for press.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US