Nielsen and Coca-Cola sign global contract

Share this article:

Market research firm Nielsen has signed a global agree­ment with the Coca-Cola Com­pany, through which Nielsen will provide the beverage company with integrated services in more than 70 countries.

Nielsen will provide the bever­age conglomerate information on consumer purchase behavior, product movement, pricing strat­egy, media spending, consumer targeting and TV ratings.

It will also provide analyti­cal tools, cross-country report­ing, customized research and Nielsen Answers, the company's tech-based business intelligence platform.

“This is truly a win-win,” said Mark Greatrex, SVP of still bever­ages at The Coca-Cola Company, in a statement. “At Coca-Cola, we benefit from increased productivity, improved market insights as cost savings as we continue to grow our business. With Nielsen as our part­ner, we've forged an impactful and collaborative relationship that will only help us continue our success — across the globe.”

The two companies have been working together for 70 years. Neither could be reached for com­ment in time for press.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches