Diary of a CMO
Month 12: Be wherever customers are when they begin their buying journey.
Month 11: A growth mind-set and customer-centric initiatives amp up Mitel's marketing.
Month 10: Take time for reflection on what works—and what hasn't—and change accordingly.
Month 9 at Mitel: Even with strong results, reshaping industry perceptions is essential to maintaining momentum.
Month 8: CMOs can secure their seat at the C-suite table by driving business results.
Month 7 at Mitel: Digital marketing represents both a key driver and key outcome of the Mitel marketing function's transformation.
Month 6 at Mitel: Time to reassess and reengage with the team.
Month 5 at Mitel: Putting our technology philosophy into practice at a considered pace.
Month 4 for Mitel: The time for bold action is now.
Month 3: With a new marketing structure in place it's time to operationalize marketing plans.
There's an old saying that sales and marketing collaboration is not a problem, but a process. I subscribe to this maxim.
Month 1: New company, new industry, new challenge, new job; so now what? Mitel's new CMO shares his experiences in part one of a 12-part series.
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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