Diary of a CMO

Time's Up! The (Zero) Moment of Truth Arrives

Time's Up! The (Zero) Moment of Truth Arrives

Month 12: Be wherever customers are when they begin their buying journey.

Transforming Concepts Into Concrete Results

Transforming Concepts Into Concrete Results

Month 11: A growth mind-set and customer-centric initiatives amp up Mitel's marketing.

Look Back and Learn

Look Back and Learn

Month 10: Take time for reflection on what works—and what hasn't—and change accordingly.

Profitable Growth Matters Most

Profitable Growth Matters Most

Month 9 at Mitel: Even with strong results, reshaping industry perceptions is essential to maintaining momentum.

Relevancy and Accountability Count Most for CMOs

Relevancy and Accountability Count Most for CMOs

Month 8: CMOs can secure their seat at the C-suite table by driving business results.

Action, Not Talk, Gets Results

Action, Not Talk, Gets Results

Month 7 at Mitel: Digital marketing represents both a key driver and key outcome of the Mitel marketing function's transformation.

Marketing Needs Internal Engagement, Too

Marketing Needs Internal Engagement, Too

Month 6 at Mitel: Time to reassess and reengage with the team.

Technology Takes the Helm

Technology Takes the Helm

Month 5 at Mitel: Putting our technology philosophy into practice at a considered pace.

Listening? Check. Planning? Check. Now? Deliver...

Listening? Check. Planning? Check. Now? Deliver...

Month 4 for Mitel: The time for bold action is now.

Manage What You Measure

Manage What You Measure

Month 3: With a new marketing structure in place it's time to operationalize marketing plans.

As Marketing Strategy Evolves, So Must People and Processes

As Marketing Strategy Evolves, So Must People and Processes

There's an old saying that sales and marketing collaboration is not a problem, but a process. I subscribe to this maxim.

An Inside View of a Year in the Life of a CMO

An Inside View of a Year in the Life of a CMO

Month 1: New company, new industry, new challenge, new job; so now what? Mitel's new CMO shares his experiences in part one of a 12-part series.

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