Nicole Spector

Nicole Spector

Contributing Writer

Nicole Spector is a freelance writer living in Brooklyn. She contributes news, features and blogs to Direct Marketing news, and writes regularly about music for The New Yorker and Sony Music Entertainment. Quite mysteriously, she is also a ghostwriter.

Most Recent Articles by Nicole Spector

Targeted consumer marketing tactics tip the scale for one super-sized weight loss program

Targeted consumer marketing tactics tip the scale for one super-sized weight loss program

Jenny Craig and Nutrisystem, major players in the $60 billion weight loss market, have much in common when it comes to their direct marketing approach.

GM's global marketing chief disappoints, resigns

GM's global marketing chief disappoints, resigns

Following a two-year tenure with the company, GM's global marketing chief, Joel Ewanick, has elected to resign, effective immediately, according to a company release issued Sunday evening.

Search retargeting firm Magnetic acquires platform technology Adnamic

Search retargeting firm Magnetic acquires platform technology Adnamic

Magnetic, a search retargeting firm, has acquired Adnamic, a provider of a platform that segments Web users to better target display advertising.

Facebook ads around 84% of total revenue

Facebook ads around 84% of total revenue

Facebook reported an advertising revenue of $992 million - about 84% of its total quarterly revenues of $1.18 billion, and a 28 percent increase from the same quarter last year.

Publicis Groupe: Economic crises impact organic growth

Publicis Groupe: Economic crises impact organic growth

Publicis Groupe had a 15.5% gain in revenue in the second quarter to nearly $2 billion, the holding company stated in its H1 2012 earnings report. Organic growth was significantly lower, weighing it at 1.6%.

More Articles by Nicole Spector

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...