Nickelodeon Goes E-Commerce

Share this article:
Nickelodeon, a Viacom International Inc.-owned children's TV network, will add e-commerce with an online store for Nick-branded products this spring.


The Nickelodeon Shop on www.nick.com will be run by Nickelodeon Online and Global-QVC Solutions, a Global Sports Inc. division that offers outsourced e-commerce services.


It will sell merchandise based on Nickelodeon characters like Rugrats, Blue's Clues and Jimmy Neutron. The site, which also will offer merchandise exclusive to online consumers, also is expected to drive traffic to retail stores that sell Nick products.


Nickelodeon Online will handle creative direction and marketing. Global-QVC Solutions will develop and operate the store, with responsibilities for inventory management, customer service, merchandising, fulfillment and technology.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.

CMOs Who Take Charge of Digital Make More Money

CMOs Who Take Charge of Digital Make More ...

Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.