Most Recent Articles by Nick Godfrey
Merging best customer marketing and e-mail marketing creates an explosive combustion of results. This includes higher revenues, profit margins and customer retention. Best customers are usually multichannel customers, and e-mail marketing, on a cost-per-touch basis, remains cost effective for reaching this group. Best customers purchase higher volumes, purchase more frequently and prefer e-mail.
Company of the Week
Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.