Nick Godfrey

Nick Godfrey is partner/strategist at Customer Portfolios

Most Recent Articles by Nick Godfrey

Reach your top customers with relevant e-mails

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Merging best customer marketing and e-mail marketing creates an explosive combustion of results. This includes higher revenues, profit margins and customer retention. Best customers are usually multichannel customers, and e-mail marketing, on a cost-per-touch basis, remains cost effective for reaching this group. Best customers purchase higher volumes, purchase more frequently and prefer e-mail.

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