Nicholas Einstein

Nicholas Einstein is the dir. of strategic analytic services at Datran Media

Most Recent Articles by Nicholas Einstein

Six of the e-mail marketing trends you'll see in 2009

With the rapid adoption of social networks and Web 2.0, marketers view e-mail through a new lens. Now an established online marketing channel, e-mail has an average ROI of nearly $40 for every $1 invested. Marketers no longer view e-mail as an acquisition-only channel and see its value as a tool for managing customer relationships and stewarding brands. The array of case studies and best practices shared by e-mail marketing vendors and their clients testify to the value of e-mail as a marketing channel and as media itself.

Problem Solver:  "How can I integrate social media with my e-mail marketing program?"

Problem Solver: "How can I integrate social media with my e-mail marketing program?"

The rise of social media is creating an exciting inbound marketing channel that serves as an excellent complement to outbound email marketing efforts. Marketers who allocate the time and resources to integrate programs can realize synergies - driving incremental revenue while creating positive customer experiences. Here are five tips to help you integrate social media with your e-mail programs and ensure you're getting the most out of them.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...