Most Recent Articles by Nicholas Einstein
With the rapid adoption of social networks and Web 2.0, marketers view e-mail through a new lens. Now an established online marketing channel, e-mail has an average ROI of nearly $40 for every $1 invested. Marketers no longer view e-mail as an acquisition-only channel and see its value as a tool for managing customer relationships and stewarding brands. The array of case studies and best practices shared by e-mail marketing vendors and their clients testify to the value of e-mail as a marketing channel and as media itself.
The rise of social media is creating an exciting inbound marketing channel that serves as an excellent complement to outbound email marketing efforts. Marketers who allocate the time and resources to integrate programs can realize synergies - driving incremental revenue while creating positive customer experiences. Here are five tips to help you integrate social media with your e-mail programs and ensure you're getting the most out of them.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...