Most Recent Articles by Nicholas Einstein
With the rapid adoption of social networks and Web 2.0, marketers view e-mail through a new lens. Now an established online marketing channel, e-mail has an average ROI of nearly $40 for every $1 invested. Marketers no longer view e-mail as an acquisition-only channel and see its value as a tool for managing customer relationships and stewarding brands. The array of case studies and best practices shared by e-mail marketing vendors and their clients testify to the value of e-mail as a marketing channel and as media itself.
The rise of social media is creating an exciting inbound marketing channel that serves as an excellent complement to outbound email marketing efforts. Marketers who allocate the time and resources to integrate programs can realize synergies - driving incremental revenue while creating positive customer experiences. Here are five tips to help you integrate social media with your e-mail programs and ensure you're getting the most out of them.
Company of the Week
Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.