Direct Line Blog

Niche digital marketing earns sweet results

Share this article:
Anytime I see chocolate in the news it tends to grab my attention, but a recent AP story about TCHO, a  company founded by a former NASA software developer that features chocolate enhanced on a molecular level, got me thinking about more than just my sweet tooth.

The candy maker is solely Web-based and actually uses YouTube and social networks to attract most of its traffic, according to reports. Licensing and retail sending may come further down the road, but so far this unique chocolate has done well enough gathering an audience in the digital world.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

When it Comes to Storytelling, Tyson Is No Chicken

When it Comes to Storytelling, Tyson Is No ...

The poultry processor launches a 360-degree campaign to generate awareness for a new product.

This Company Doesn't Collect Data. Here's Why.

This Company Doesn't Collect Data. Here's Why.

Stock image site 99cimages has a new vision for e-commerce—and it doesn't include a username and password.

Marketing: The 'Yes, We Can Do It—Wait, What's the Question?' Department

Marketing: The 'Yes, We Can Do It—Wait, What's ...

Mo data, mo channels, mo tools, mo customer expectations—mo problems. Marketers need to get a handle on their workloads or their productivity, and their sanity, will suffer.