Niche digital marketing earns sweet results

Share this article:
Anytime I see chocolate in the news it tends to grab my attention, but a recent AP story about TCHO, a  company founded by a former NASA software developer that features chocolate enhanced on a molecular level, got me thinking about more than just my sweet tooth.

The candy maker is solely Web-based and actually uses YouTube and social networks to attract most of its traffic, according to reports. Licensing and retail sending may come further down the road, but so far this unique chocolate has done well enough gathering an audience in the digital world.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »