Direct Line Blog

Niche digital marketing earns sweet results

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Anytime I see chocolate in the news it tends to grab my attention, but a recent AP story about TCHO, a  company founded by a former NASA software developer that features chocolate enhanced on a molecular level, got me thinking about more than just my sweet tooth.

The candy maker is solely Web-based and actually uses YouTube and social networks to attract most of its traffic, according to reports. Licensing and retail sending may come further down the road, but so far this unique chocolate has done well enough gathering an audience in the digital world.
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