NHL Picks ICongo for BTB Exchange

Share this article:
The National Hockey League has selected business-to-business e-commerce systems provider iCongo to exclusively create, implement, manage and host the NHL Online Exchange, an NHL-branded business-to-business portal and trading exchange.


The NHL said this exchange will be the first for a professional sports league. It will provide participating NHL retailers and licensees with an e-commerce platform to buy and sell NHL licensed merchandise over the Internet and receive targeted NHL content, news and promotions.


The NHL also will be able to communicate regularly with its retail buyers and licensees through the exchange's marketing and content management tools, including e-mail campaigns, online newsletters and the extranet.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing‚ÄĒeverything you need to know about Omnichannel, all in one spot. Read on for insight.