NHL Picks ICongo for BTB Exchange

Share this article:
The National Hockey League has selected business-to-business e-commerce systems provider iCongo to exclusively create, implement, manage and host the NHL Online Exchange, an NHL-branded business-to-business portal and trading exchange.


The NHL said this exchange will be the first for a professional sports league. It will provide participating NHL retailers and licensees with an e-commerce platform to buy and sell NHL licensed merchandise over the Internet and receive targeted NHL content, news and promotions.


The NHL also will be able to communicate regularly with its retail buyers and licensees through the exchange's marketing and content management tools, including e-mail campaigns, online newsletters and the extranet.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.