NHL Buys Out IBM's I-marketing Share

Share this article:
The National Hockey League took control of its own marketing destiny Friday after buying out its Internet partner, IBM.


The NHL spent approximately $10 million to take full financial control of NHL.com, according to wire reports. The league hopes to boost its exposure overseas and market more heavily to younger hockey fans.


There are also plans for the league to partner with foreign media companies to create local versions of the site, according to reports.


IBM will remain a hardware and software sponsor for the NHL.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Microsoft Set to Overtake Yahoo in Ad Revenues

Microsoft Set to Overtake Yahoo in Ad Revenues

Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.

Oracle Announces Enhancements to its Marketing Cloud

Oracle Announces Enhancements to its Marketing Cloud

It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.

In the Age of Storytelling, Is the CTA Still Viable?

In the Age of Storytelling, Is the CTA ...

Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.