NFL to Webcast 2 NFL Europe Games This Weekend

Share this article:
In a rather unpublished fashion, the National Football League is Webcasting two games from its NFL Europe league for free this weekend on NFLEurope.com.


Previous NFL Europe games had been broadcast the last two seasons on Yahoo. This event marks the first enactment of the spirit of the new NFL Internet Framework initiative, which calls for an aggregation of NFL Internet marketing and business opportunities throughout the league.


"We realize the European league doesn't have the same pull as the NFL in America," said Brian McCarthy, director of marketing and communications for the NFL. "We are not marketing this as heavily as anything for the NFL, but NFL Europe is still an important part of our league."
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.