NFL to Webcast 2 NFL Europe Games This Weekend

Share this article:
In a rather unpublished fashion, the National Football League is Webcasting two games from its NFL Europe league for free this weekend on NFLEurope.com.


Previous NFL Europe games had been broadcast the last two seasons on Yahoo. This event marks the first enactment of the spirit of the new NFL Internet Framework initiative, which calls for an aggregation of NFL Internet marketing and business opportunities throughout the league.


"We realize the European league doesn't have the same pull as the NFL in America," said Brian McCarthy, director of marketing and communications for the NFL. "We are not marketing this as heavily as anything for the NFL, but NFL Europe is still an important part of our league."
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.