NFL Partners With E.piphany for CRM

Share this article:
E.piphany Inc., San Mateo, CA, a customer relationship management software and services provider, said yesterday that it partnered with the National Football League to enhance the league's insight into its fan base.


The NFL and its 32 franchises will have desktop access to E.piphany's Web-based architecture to better understand its global fan base. The league also will use the E.piphany Insight analytic solution to gain more information about fan trends and behavior. The E.piphany system will help the NFL design personalized promotions and maximize customer service.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.