NFL Gives August, September Catalog Results
The book produced average order amounts of $93 and $87 for August and September, respectively, with response rates of just under 3 percent and just above 2 percent for those months. Total sales reached about $4.3 million for August and $2.4 million for September. Circulation was 1.6 million in August and 1.3 million in September.
The league expects a response rate greater than 2.5 percent for October, November and December with an overall average order exceeding $90.
Overall, the league expects 2002 catalog sales to outpace last year by about 15 percent.