NextMark Tool Grades Data Cards

Share this article:
NextMark Inc., Hanover, NH, yesterday announced the availability of its Data Card Quality Report, its new data card rating system for list owners and managers.

The report rates data cards through a proprietary algorithm that measures the quality of 13 components data cards should have. The 13 attributes are last update, universe, base price, list market, list type, description, source, segments, selects, outputs, geography, contacts and categorization.

Each component is given a quality score of high, medium or low, then the data card is assigned a score from 0-100, calculated using a weighted average of all of the quality ratings. A letter grade from A-F is given based on the score of each data card to the scores of peers' data cards.

The system was developed after NextMark electronically analyzed more than 30,000 data cards.

The Data Card Quality Report is available for free through the Web at NextMark also offers a Web-based list research system that provides online access to 30,000 lists.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.