NextMark Enhances List Research Tool

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NextMark Inc. added four modules to its online mailing list research system, covering account management, contact management, task management and document management, the Hanover, NH, company said Friday.


The account management feature tracks account information such as contact information, key personnel, special pricing arrangements and credit terms.


The contact management tool allows users to maintain an archive of important meetings, calls and other communications with clients.


The task management module lets users create a "to-do" list that reminds them of important tasks.


The document management feature enables users to store documents such as contracts, purchase orders and samples.


NextMark provides Web access to data cards on 45,000 postal, e-mail, telephone and insert media lists. Marketers can sign up for a free trial of the system at http://www.nextmark.com/products/listresearch.html.


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