Nextmark data card report shows improvements

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Nextmark Inc. today released its first quarter 2009 Data Card Quality Report, which featured 17 new companies that made the top 50 for their respective categories, double-digit improvements in the 500-plus category, and 11 companies that achieved a perfect score (100) on every data card.

The report breaks down list companies into four categories: those with 500 or more titles; 250 to 499 titles; 100 to 249 titles; and 50 to 99 titles.

Individual data card scores are calculated using a weighted average of 13 attributes, with an emphasis on recent updates. The scoring process is reviewed on a quarterly basis, and was refined last quarter to include the next update date as part of the algorithm, according to Nextmark.

“The reason for double-digit improvements is that some of the companies awakened to the importance of data card quality and put a full court press on the initiative,” said Chris DeMartine, Nextmark's director of business development, in an e-mail. “It's a tough economy, so things like out-of-date data cards are no longer acceptable to the list broker since managers and list owners are working hard for their business.”

The report includes a ranking of list management companies by data card quality. A list manager's score is the average of all the data card scores in their portfolio.

The view the full report and the top companies, click here.

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