NextMark adds list performance to datacard

Share this article:

NextMark Inc., a provider of tools and resources for buying, selling and learning about mailing lists, has added list performance metrics to its datacard publishing system.

List managers who use NextMark's system to publish their datacards will now see a chart showing view activity during the trailing 12 months for their lists.

"In today's ultra-competitive market, list managers need every advantage to succeed," said Joseph Pych, president of NextMark. "We wanted to help forward-thinking list managers by providing them with better insight into the demand for their mailing lists."

The List Performance Metrics Tool is free to users of NextMark's MarketMax SE Datacard Publishing System, which is also free. More information and registration is available on NextMark's Web site at http://www.nextmark.com/mmse.

"Until now list managers had no quantifiable æbefore the call' metrics to understand if their lists are advancing or declining," Pych added. "This is the first tool to provide insight into their sales pipeline."

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.