Nextera Unit Launches Ad Campaign

Share this article:
Nextera Enterprises Inc.'s Sibson & Co. unit, Chicago, yesterday launched its "Are You Dangling Carrots in Front of Carnivores?" advertising campaign to promote its new e-pay service.


The service helps companies with employee talent, cash and equity compensation issues connected to online business operations.


The campaign includes yesterday's publication of the first of several advertisements in The Wall Street Journal.


The company is initially focusing on e-businesses within large companies but is planning a direct mail campaign to national and international executives.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

The Challenge of Changeable Customers

The Challenge of Changeable Customers

When it comes to behavioral targeting, I'm never surprised by the ads I'm served on my personal Mac.

Spoiled for Choice: Answers

Spoiled for Choice: Answers

Sterling Worldwide is hiring a new VP of sales and marketing. Should the CRM expert or the data person get the job? See what our readers has to say.

Peering Into the Marketing Future

Peering Into the Marketing Future

You've heard it many times before: The only constant is change. Not really. Sometimes, the only constant is stubborn resistance. This year we'll see a mix of both.