NextCard, TheKnot Form E-commerce Alliance

Share this article:
Internet Visa card NextCard (www.nextcard.com) and TheKnot, (www.theknot.com), an online wedding resource and gift registry, have partnered to offer card products and services to newlyweds, to-be-weds and wedding guests, in a joint Internet marketing agreement.


The credit card will be specifically designed to be tailored to the needs and interests of newlyweds and fiancees. The online application process will allow applicants to personalize the card to their own needs, and will offer users a variety of online shopping and reward features.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.