NextCard Featured on Britannica.com Site

Share this article:
San Francisco-based Britannica.com and Chicago-based NextCard said yesterday they entered a multi-year marketing and promotional agreement.


NextCard will become the exclusive provider of credit card products for Britannica.com's customers.


New cardholders will receive exclusive NextCard privileges, including online shipping services, a one-click "digital wallet," NextCard Reward points, a "100 percent safe" online shopping guarantee with 24-hour interactive online service and supports, and instant credit for qualified applicants. Cardholders will also receive discounts on merchandise purchased at the Britannica.com store. The two sites will co-promote the offer to Brittanica.com's customers, and NextCard will be the premier card on the site's Market channel.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

The Best Birthdays Are Multichannel

The Best Birthdays Are Multichannel

The "best" birthday greetings aren't always the ones with the biggest deals.

Making Way for New Marketing Technology: Answers

Making Way for New Marketing Technology: Answers

The VP of marketing had backing from his CMO for new software, but the CIO had a different vision. How should he handle it? See how our readers would tackle ...

Becoming "Resource Full"

Becoming "Resource Full"

Stand out from the competition by being a go-to content source for buyers.