NextAction names new president/CEO

Share this article:

Joel Davidson has been named president/CEO of cooperative database company NextAction.

Mr. Davidson replaces Karl Friedman, who has been the president/CEO of NextAction since founding the company five years ago. He will continue as the company's chairman of the board.

Mr. Davidson's background is in managing companies through the kind of growth that Next Action, Westminster, CO, is expecting. His strengths include traditional media, new media, general management and growing advertising sales.

"As more and more marketers begin to build or try to maximize their direct relationships with consumers, NextAction's suite of business insight and audience targeting products are perfectly positioned to help advertisers succeed," Mr. Davidson said.

Mr. Davidson joins NextAction from AOL, where he was the executive vp, global products and technology. Prior to that role, Mr. Davidson led product and technology development for AOL's subscription business. He has also headed the Netscape, Mapquest, Compuserve, AIM and ICQ businesses of AOL.

Mr. Davidson first day of employment with NextAction will be June 14.

Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.