May 01, 2013
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
May 01, 2013
Here are three must-have data sets that every marketer should include in his or her email strategy.
May 01, 2013
Concerning the future of the USPS, one thing is abundantly clear: It is going to change, sooner rather than later, and in significant fashion.
May 01, 2013
Customer loyalty and brand evangelism is all about engagement, whether you're a regional brand or a national corporation.
April 01, 2013
Are you a marketer who's been pressured to get with the Big Data program but have no idea where to start? Read on.
April 01, 2013
Marketers who use content as part of their marketing mix must ensure that their content is meaningful for their audience.
April 01, 2013
Nike and Charmin "market" by providing digitally enhanced services that build customer loyalty.
April 01, 2013
Building a list takes time and resources, but some experts say that buying the wrong list can cost businesses their reputation.
March 01, 2013
The challenges and opportunities of online content syndication.
March 01, 2013
As mobile technology develops, SMS and QR codes might begin to look like marketing dinosaurs when compared to newer tools like near field communication.
March 01, 2013
Forget visual only ads. If some mobile direct marketers have their way, consumers will be tapping posters, in-store signage, and even print ads in the near future using NFC.
March 01, 2013
When samples are energized by social media interaction and online engagement, they can command a premium price.
February 01, 2013
B2B marketing can be tricky business. One of its biggest challenges is that prospects can go underground for months at a time without actually losing interest.
February 01, 2013
DRTV promoters and advertisers try a digital response alternative to phone numbers and URLs that can link them directly to the sale.
February 01, 2013
In the ongoing search for a competitive edge, agencies are developing in-house solutions to avoid reliance on technology vendors and improve communication.
January 01, 2013
Here's how retail outlets spell nightmare: S-H-O-W-R-O-O-M-I-N-G.
January 01, 2013
Privacy-centric consumers tend to be over 40 and educated, but can lift their angry voices up from any demographic sector if provoked.
January 01, 2013
Hosting content online can often leave brands with a dilemma: go for social or go for website traffic?
January 01, 2013
Marketers are getting sharper at attributing which online ad impressions lead to conversions.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
