It will be a red letter day for direct mailers and catalogers, who'll shed the despised 4.3% postal surcharge.
The Golden Age of television advertising may just be arriving. More than 40 million households can be pinpointed with relevant TV spots.
A rundown of what lead scoring is, what it's not, and how marketing can build consensus with sales.
Email, social, and addressable TV allow nontraditional candidates to enter the race cheaper and stay in longer.
Winterberry Group predicts increased spending on nearly all marketing channels.
Demystifying the fundamentals that marketers need to know about data as a service.
Here's how to increase the value of email marketing campaigns in the New Year.
Multichannel dreams will find fruition in inboxes as emailers dig deeper into their data, experts say.
B2B companies that use personas are twice as likely to exceed lead and revenue goals as those that don't.
A checklist for dealing with Europe's new privacy law, which raises questions about arrangements with third-party data companies.
There should be nine, but the Senate's inaction on five nominations leaves James Bilbray the last man standing.
CMOs and CIOs speak different languages; taking time to translate each other's priorities goes a long way toward accomplishing them.
New data reveals five tips marketers can use to send emails that drive results.
Inaccurate or incomplete data often means less return in email marketing. A recent report shows how some marketers are cleaning up their email records.
Email marketing is about quality, not quantity. Here a half dozen tips to help marketers focus on the latter.
Ninety-six percent of B2B marketers using account-based marketing report that it's a key driver of marketing success.
The fastest growing area of marketing technology seems to be the least funded, but that might not be a bad thing.
IPOST would bake the 4.3% exigency surcharge into the base rate, while freezing further rate increases until 2018.
A new study finds that visual elements and offer-laden emails boost engagement; batch-and-blast messages don't.
Brands that are digital humanists will get further with customers than those who are digital machinists.
The effect that these basic elements of email marketing may have on your metrics may surprise you.
Marketers have access to more data than ever, but the work continues to be getting the most out it.
That's $1.4 billion less than it lost last year, however, thanks to growing package deliveries and stable Standard Mail.
A Postal Services showing signs of life and a Congress showing no signs of activity is a formula for exigency's demise, insiders say.
Marketers, be aware: 89% of adults check their smartphones at least several times per day.
Real Mail Notification sends subscribers emails at 8 a.m. with photos of that day's mailbox contents.
Many marketers know they need video, but the how's and why's can be a bit ambiguous. Here's how marketers can unravel some of the mystery of video marketing.
Digital marketing has changed in the four years since the last presidential election. Marketers should prepare extra competition for eyeballs as early as possible.
Eight tips for getting subscribers to forward your emails. (Tip No. 1: Contain your dreams of virality to your subscriber base.)
Tips from the Metropolitan Museum of Art's Chief Digital Officer on how marketers can use social to boost their personal brand.
Is the USPS in need of its own geographically direct strategy?
Consumers make irrational purchase decisions; help them choose you.
Executives from Alaska Air, John Wiley & Sons, and Vans discuss how digital and customer expectations are changing their approach to marketing.
Though he never clerked a Post Office or walked a carrier route, Robert Taub does have serious postal street cred, having helped craft the 2006 Postal Accountability and Enhancement Act.
Marketers can learn a lot by simply looking at how consumers email each other.
TD Bank Group's senior manager of customer segmentation says marketers need to go beyond last touch if they hope to score.
Those two old standbys command the highest ROI and response rate, respectively. Social and mobile are still waiting for their cab to arrive.
If there's more talk about marketing than there is action delivering it, collaboration may be lacking.
Finally, email campaigns emerge from the Dark Ages with today's major infusion of Big Data.
The Canadian training company Compu.finder is hit with a $1.1 million fine for emailing without permission.
Not every business needs a mobile app, but there are times when marketers should invest in these more detailed experiences.
The Postal Museum is now laying the groundwork for telling the complex and significant story of the mailing industry.
Can you guess which words can make or break an email campaign? A new study reveals the answers.
"The mailing industry is at an important juncture of transformation," says Bell & Howell CEO Ramesh Ratan.
Four experts discuss why mobile marketing is so important now and provide advice on what areas of mobile will be critical to master in the coming year.
Direct mail is far from dead, especially when it comes to customer lifetime value.
A huge portion of valuable analytics remains untapped. Analysts reveal how marketers can unlock the potential of dark social.
Hashtags in email subject lines can amplify a message and create a personal connection.
Marketers agree that email is the optimal channel for lead gen, but not necessarily on how to best leverage the channel for this purpose.
Megan Brennan will make history in February by becoming the first woman to assume the office of Postmaster General.
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