Next week's issue: CRM special issue

Share this article:
In the July 13 issue of DMNews, we're focused on just one thing: CRM. Whether it be loyalty, engagement or customer relationships, this tactic is at the forefront of the growth and innovation that the industry relies on during the downturn. This first-ever special issue of DMNews will take a closer look at every facet of CRM and database space, including software, privacy, loyalty, retail, data collection, e-mail programs, social media and more.

This week, our Web site features a chat with Janet Rubio of Engauge. She elaborated on the evolution of CRM and how it has shaped the expectations of the consumer and the marketer's capabilities to connect and cultivate relationships.

We look forward to taking a closer look at the CRM space. Send me your thoughts on where the industry is headed and stay tuned for more coverage.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US