NewWorld Commerce Signs 30 Clients
Among NewWorld's clients are Baltimore Technologies, Goodbody Corporate Finance, Heineken, NetManage, NetQuoteDirect, Pigsback.com and WorldCom.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.