Newtek Capital Acquires Major Stake In DRTV Agency Direct Creations

Share this article:
Newtek Capital, a venture capital firm, placed an undisclosed investment last week in Direct Creations LLC, New York, a direct response television agency.


For its investment, Newtek will receive a 25 percent equity stake in Direct Creations LLC and one of four seats on the company board. The funds from the investment will be used for general working capital and product development.


Direct Creations LLC markets merchandise via short- and long-form infomercials, traditional retail distribution channels and online at www.directcreations.com. The company's primary focus is fitness equipment. It was recently responsible for developing and marketing the AB Roller.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.