According to suggestions published by Newsweek on October 5, the US Postal Service should “give every American an e-mail address when they're born,” according to futurist Watts Wacker, and then sell advertising on those accounts. The agency could also advertise its services with coupons or oversee government-expanded broadband, according to the list of seven suggestions.
The agency, recently helped by Congress when it was unable to pay its commitment to its retirees' healthcare fund, is considering shutting down branches and consolidating delivery to five days a week. The USPS could see a $7 billion net loss by year's end.