Visitors to The Financial Times' Glass City landing site "gain deeper insights into world business" by experiencing the London-based newspaper's news analysis and commentary distilled into a microcosm of onscreen interactive elements that link back to FT.com.
The overall local media market will reach $149.4 billion by 2015 at an annual growth rate of 1.7%, according to a forecast from advisory firm BIA/Kelsey. Total local advertising revenues for 2011 will total $135.9 billion, a slight decrease compared with the $136.2 billion the firm forecasted back in March.
RR Donnelley & Sons has acquired Journalism Online, a Web-based publishing service, the companies said March 24. The deal will allow RR Donnelley to incorporate Journalism Online's Press-Plus technology, which enables publishers to offer readers a range of online subscription options, into its services.
The New York Times announced today that it would begin charging for access in 2011.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.