Newspaper Inserts

Marketers shift efforts to 
responsive Boomers

Marketers shift efforts to 
responsive Boomers

As the first Boomers have begun to hit 65, the generation that turned so many institutions on their heads is poised to do the same with retirement. Consumers born between 1946 and 1964 are more active, better educated and living longer than their parents, with Boomer women leading the way.

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