Newsmax Media debuts new package insert program

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For the first time, marketers can reach readers of NewsMax Media's print publication NewsMax Magazine and several health and financial newsletters through a brand-new package insert program.

Leon Henry Inc. is the program's manager. The opportunity is available for $60/M.

"We've been getting a good response in terms of general interest in the program," said Nicole D'Agostino, senior account executive at Leon Henry Inc., Hartsdale, NY.

The NewsMax brand is a popular and relied-upon source for Republican readers in the United States. Ms. D'Agostino said the company has experience with files that target conservative Republicans, based on its experience with Eagle Publishing's offerings, Human Event and Conservative Book Club.

Both mailers and readers in this category respond to reliable, well-known and high-class brands.

The monthly news outlet is available for a two-year subscription rate of $69 or a one-year subscription rate of $39.

The company also has a Web site at www.newsmax.com. NewsMax offers premiums such as books, tapes, videos, hats and apparel to subscribers.

"I definitely think in 2007 having a Web site is a plus," Ms. D'Agostino said.

Eighty-seven percent of NewsMax's audience is college-educated. Less than half are female. According to NewsMax, 14 percent of its magazine readership has a net worth of more than $1 million and 7 percent have a net worth more than $2 million.

This program is good for nonprofit mailers, as 98 percent of the readers donate to charities on an annual basis. A comprehensive set of lifestyle demographics is available for the readership. More than half of NewsMax.com's visitors shop by catalog, cable television subscribers and computer owners.

Ms. D'Agostino said the program works well for a variety of marketers and therefore the consumer has a number of unique opportunities to respond to in one package.

"The trend seems to be that these types of programs attract a number of different offers from a number of different marketers," she said.

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