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Direct Marketing News launches brand new website

Direct Marketing News launches brand new website

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To better serve the needs of our readers, we've embarked on an intensive redesign process, including a total revamp of our site's look, feel and functionality. We may look different, but our mission remains the same: to provide you with the incisive coverage you've come to expect.

Martha Stewart Living uses app to create successful Facebook sweepstakes

Martha Stewart Living uses app to create successful Facebook sweepstakes

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Martha Stewart Living was so pleased with the results from the Ultimate Fan Sweepstakes that the brand ran two more successful sweepstakes using SnapApp after Ultimate Fan closed.

Coupon company RedPlum uses Facebook contest to build database

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Valassis Communications subsidiary RedPlum launched a Facebook contest June 7 that it will use to collect contact email addresses and phone numbers for remarketing purposes. The effort targets women ages 18 to 55.

Build your e-mail list following five strategies

Build your e-mail list following five strategies

Internet users are becoming pickier about the number of e-mails and the types of e-mails that they sign up to receive.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...