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Direct Marketing News launches brand new website

Direct Marketing News launches brand new website

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To better serve the needs of our readers, we've embarked on an intensive redesign process, including a total revamp of our site's look, feel and functionality. We may look different, but our mission remains the same: to provide you with the incisive coverage you've come to expect.

Martha Stewart Living uses app to create successful Facebook sweepstakes

Martha Stewart Living uses app to create successful Facebook sweepstakes

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Martha Stewart Living was so pleased with the results from the Ultimate Fan Sweepstakes that the brand ran two more successful sweepstakes using SnapApp after Ultimate Fan closed.

Coupon company RedPlum uses Facebook contest to build database

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Valassis Communications subsidiary RedPlum launched a Facebook contest June 7 that it will use to collect contact email addresses and phone numbers for remarketing purposes. The effort targets women ages 18 to 55.

Build your e-mail list following five strategies

Build your e-mail list following five strategies

Internet users are becoming pickier about the number of e-mails and the types of e-mails that they sign up to receive.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.