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Direct Marketing News launches brand new website

Direct Marketing News launches brand new website

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To better serve the needs of our readers, we've embarked on an intensive redesign process, including a total revamp of our site's look, feel and functionality. We may look different, but our mission remains the same: to provide you with the incisive coverage you've come to expect.

Martha Stewart Living uses app to create successful Facebook sweepstakes

Martha Stewart Living uses app to create successful Facebook sweepstakes

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Martha Stewart Living was so pleased with the results from the Ultimate Fan Sweepstakes that the brand ran two more successful sweepstakes using SnapApp after Ultimate Fan closed.

Coupon company RedPlum uses Facebook contest to build database

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Valassis Communications subsidiary RedPlum launched a Facebook contest June 7 that it will use to collect contact email addresses and phone numbers for remarketing purposes. The effort targets women ages 18 to 55.

Build your e-mail list following five strategies

Build your e-mail list following five strategies

Internet users are becoming pickier about the number of e-mails and the types of e-mails that they sign up to receive.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...