DMNews Sponsored Promotion - Awareness - 4/22/08

Online Community Best Practices

Are you interested in learning best practices for your online community? If so, please join us for our free webinar series with Awareness CTO, Dave Carter. We will begin the series hosting two webinars reveiwing the topics below.

Measuring ROI around Web 2.0

How do you declare a community successful? The answer depends of course on your business goals. In this session Dave will review:

Concepts for measuring ROI in enterprise social media
Steering the community for higher return
Tangible benefits of enterprise social media

To join us for this topic on Thursday May 22nd at 2:00 PM EST, click here.

The second topic that Dave will be discussing is:

Frictionless Participation

Creating a Web 2.0 community isn't as hard as making sure everyone participates. Help understand how to lower the barriers of entry for all the members regardless of their technical ability. In this session Dave will review:

Turning campaigns into capture points for user generated content
Encouraging the right kind of participation
Using member profiles to unite your community
Seeding the conversation
Other methods to capture content

To join us for this topic on Wednesday, June 18th at 2:00 PM EST, click here.

We are excited to host this best practices webinar series and will be promoting additional topics in the future. We look forward to spending time with you in May and June.

About Awareness

Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees, or partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies--blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc.--with security, control, and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times, Northwestern Mutual, and Procter and Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing, and build a "corporate memory." Click here to learn more.