October 1, 2008

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News

Lyris report finds opt-in e-mail getting junked

Dianna Dilworth April 22, 2008

Nearly one out of every five opt-in e-mails sent to US-based ISPs lands in the junk folder, with only about 76% making it to the inbox, according to a new report by e-mail marketing firm Lyris.
 

Reunion.com partners with StrongMail

April 21, 2008

Social networking site Reunion.com has teamed up with e-mail marketing services firm StrongMail Systems Inc. to move its e-mail communications from an in-house system. Reunion.com, a social site with 35 million users and growing by about 1 million users a month, lets consumers create profiles to find old friends.
 

E-mail blocks allowed

April 21, 2008

A US District Court judge in Northern Illinois ruled that the Communications Decency Act of 1996 protects Internet service providers from being held liable for mis­takenly blocking permission-based e-mail. Dave Linhardt, CEO of 360 Insight, lost a case, in which he accused broadband cable provider Comcast of unfairly blocking messages that he claimed were permission based. The judge ruled that Comcast had acted in good faith when it blocked e360's messages.
 

Consumers take control of the inbox: Merkle report

Dianna Dilworth April 17, 2008

Consumers are seizing control of their e-mail experience, according to a new report by Merkle that found 88% of consumers feel "mostly or completely in control of their inboxes," up nine points from 2004.
 

DMNews' Essential Guide to E-mail Marketing

When e-mail design goes bad

Julian Scott, creative director, Responsys April 22, 2008

Time and time again I discover that one of the main obstacles to creating effective, visually engaging, brand-propelling and, most important, results-driven e-mails is the creative team behind them.
 

The DMNews Essential Guide to E-mail Marketing is now online

October 29, 2007

The DMNews Essential Guide to E-mail Marketing is now available as a PDF. Click on the image or headline to download it.
 

Column


E-mail: The new catalyst for marketing communications

John Rizzi, president/CEO, e-Dialog April 22, 2008

Executives are becoming more aware that e-mail offers the most immediate and actionable data. They are also beginning to understand that it is the most reliable. So is it any surprise that e-mail is increasingly relied upon as the means to initiate and maintain relationships between the brand and consumers?
 

Lists and Databases


La Lista Buena Opt-In

April 23, 2008

La Lista Buena Opt-In - E-mail - Walter Karl Interactive - Description: This file contains Hispanic consumers who are opt-in e-mail sub­scribers. They are interested in receiving special offers and information from third party mailers. Includes information on lifestyle, interests, buying behavior and personal preferences.
 



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