Hachette Filipacchi UK has acquired UK-based entertainment news Web site DigitalSpy.co.uk. There will be no changes to Digital Spy's editorial or management teams. The financial aspects of the acquisition were not disclosed.
Radisson Hotels & Resorts, a Carlson Hotels Worldwide brand, has debuted a new North American marketing campaign in a move to target business travelers through messaging related to the experience of the hotel stay.
PlanetOut Inc., publisher of The Advocate, Out, The Out Traveler and other LGBT-focused magazines, will sell its magazine and book publishing arm to an affiliate of Here Networks. As part of the deal, PlanetOut will provide marketing and advertising for Here television and films.
The Atlantic has tapped the New York office of Euro RSCG Worldwide as its integrated AOR, effective immediately. Euro RSCG will be responsible for The Atlantic's branding efforts and will launch an integrated campaign with print, digital and out-of-home elements.
Fox Interactive Media (FIM) is beefing up its ad sales infrastructure with its new unit, the Fox Interactive Media Audience Network, that combines advertising technology with ad and performance sales. Former EVP of technology and production Adam Bain has been appointed president of the new unit.
The Reader's Digest Association Food and Entertaining division has partnered with ShoptoCook to offer branded recipes in grocery stores. RDA will be the exclusive media content provider and integrated sales resource for ShoptoCook kiosks, which offer recipes, shopping lists, tips and pairing suggestions to shoppers.
Last week, Condé Nast announced that it was launching GQ in India. GQ joins Condé Nast's Vogue — launched in India last year — and a slew of other English-language consumer magazines, including Child and Maxim. DMNews spoke with a few experts about a quickly growing region in the international magazine publishing sector.
By Linda Brennan, VP of worldwide circulation, BusinessWeek April 14, 2008
It's a whole new world. It's not just print, it's multi-platform. Readers of many magazines can now engage with their favorite brand's content across many distribution channels — the magazine, the Web site, audio, podcasts, mobile, newsletters, television, radio or RSS feeds, just to name a few. To monetize these content channels, consumer marketers must position and promote the enhanced value of the brand to its most loyal readers as well as to new consumers.
Inserts - BCA Book Club Masterfile — UK - Direct Media - Description: This file contains buyers from the BCA Book Club, the UK's largest mail order service booksellers. Tailored for both general and specialist interests, BCA offers seven unique clubs: Books Direct, Books for Children, Fantasy/Science Fiction, History Guild, Military & Aviation, Railway Book Club and The Softback Preview TSP.
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