FLO Corp. is now offering two membership benefits programs to boost customer satisfaction with its Registered Traveler (RT) services. The company's Gold Ambassador membership card and Platinum Ambassador card provide discounts, identity theft protection, concierge services and other targeted rewards for members.
Aspen Marketing Services has teamed with Xtime to expand its CRM offerings for auto dealerships. The partnership adds Xtime's service CRM and scheduling capabilities to Identify Plus and AppointNet, Aspen's existing auto CRM programs.
Salesforce.com, a provider of on-demand CRM services, has partnered with search giant Google to offer Salesforce for Google Apps, the companies announced today. The platform integrates customer communications sent through Gmail, as well as documents, Google Talk conversations and shared calendars utilized by the sales team, with the Salesforce software-as-a-service (SaaS) CRM program, according to Google and Salesforce promotional videos.
Data Development Worldwide (DDW) has completed its acquisition of Newman Stein, adding to its market research capabilities. DDW's purchase of Newman Stein began in the final quarter of 2007.
Tony Fisher, president/CEO, DataFlux Corp. April 16, 2008
Customer relationship management, or CRM, has never been as critical to businesses as it is right now. We're entering an uncertain economic period where many organizations' first impulse is to cut costs in order to stay competitive. However, it is essential to do so in a pragmatic way. Here are some tips to use the data you have on your customers to find ways to maximize profits and reduce costs.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
Tom Mack, VP of list management, Infocore April 16, 2008
For most list owners who have participated in co-operative databases, the results have been mixed. Of course, the reason to ship names into these databases is to generate additional revenue streams outside of what a list owner might expect from renting their names in the traditional list rental environment.
