DMNews Sponsored Promotion - Awareness - 4/9/08

Enterprise Social Media: 5 Common Questions and the Lessons Learned

If you're starting on your first social media initiative, you probably have many of the same questions as others who are also getting started with Web 2.0. As a provider of enterprise social media solutions, Awareness hears a broad range of questions from many companies. These questions span areas such as user participation, community dynamics, community ethics, legal and intellectual property concerns, and technology. We've written a whitepaper that discusses the five most common questions we hear and the real-world lessons we offer as we help customers build effective Web 2.0 strategies.

These questions span a number of concerns:

Legal considerations
Brand image
Community ethics and integrity
User participation and community dynamics
Intellectual property rights
Technology strategy

Please join Eric Schurr, Awareness VP of Marketing, as he discusses the content of the whitepaper and answers your questions surrounding our research.

Eric will be discussing the following questions:

Managing Participation: How do you encourage and manage user participation?
Security Control and Access: Who can get access to your community and what can they see and do?
Compliance and Auditing: Who did what?
Recognizing Content Ownership: Who Owns the Content?
Choosing a Technology Strategy: What's best for my users?

We look forward to seeing you on Tuesday April 29th at 2:00 PM EST. To register for the event, click here.

About Awareness

Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees, or partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies--blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc.--with security, control, and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times, Northwestern Mutual, and Procter and Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing, and build a "corporate memory." Click here to learn more.