October 8, 2008

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News

StrongMail hires Bill Griffin as CFO

Dianna Dilworth April 08, 2008

E-mail services firm StrongMail Systems Inc. has hired Bill Griffin as CFO, to address its infrastructure as the firm continues to grow. Griffin has more than 20 years of experience in accounting, including senior management positions at InsWeb, Inference Corporation and Ernst & Young.
 

Social networks not just for friends; spammers crashing the party

Dianna Dilworth April 07, 2008

Spammers are taking advantage of the popularity of social networking sites, by sending malicious e-mails feign­ing social intentions, according to a new report by Symantec.
 

DMNews spends a few minutes with Jason Marrone, e-commerce marketing manager, Jelly Belly

April 07, 2008

Jason Marrone discusses the evolution of Jelly Belly's e-mail marketing techniques
 

In perfect harmony: e-mail works in-sync with other channels

Tanya Lewis April 07, 2008

For many companies, e-mail helps optimize ROI when it coordinates with other parts of a campaign.
 

No sweat for new Lyris partner

Dianna Dilworth April 07, 2008

American Apparel, a multichannel retailer of sweatshop-free clothing, has launched a push to make its e-mail marketing more personalized. The retailer, which manufactures all of its goods in its Los Angeles headquarters and markets direct to consumers as well as to wholesalers, is using the Lyris ListManager to power its global newsletter program in a move to make the e-mails more relevant.
 

DMNews' Essential Guide to E-mail Marketing

Measuring e-mail results: Using the wrong end of the stick?

Michael DesRochers, CEO, Salestream Software April 08, 2008

If the job of marketing is to generate interest and drive leads, then e-mail measurement must move that process forward. Measuring open rates and click-through at the broadcast level is rarely actionable. It's like measuring with the opposite end of a yardstick.
 

The DMNews Essential Guide to E-mail Marketing is now online

October 29, 2007

The DMNews Essential Guide to E-mail Marketing is now available as a PDF. Click on the image or headline to download it.
 

Column


Live for your high-value subscribers

Erik Gabrielson, e-marketing strategist, Premiere Global Services April 08, 2008

Which subscribers are responsible for your success as an e-mail marketer? An analysis of your success metrics — sales, downloads, traffic or whatever they might be — might yield some surprising results. A small percentage of your subscribers probably account for most of your success.
 

Lists and Databases


We're Having A Baby! Matching Email Database

April 08, 2008

E-mail - We're Having A Baby! Matching Email Database - Infinite Media - Description: This file contains e-mail addresses for households who are expect­ing their first child. The multisourced file contains parents-to-be eager to receive information on products and services including healthcare, insurance, books, financial, schools, clothes, magazines, educational products and services, toys, diapers, cribs and furniture.
 



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