October 14, 2008

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Latest developments in search marketing, from the editors of DMNews:


Feature

SEMs are from Mars, clients are from Venus

Sara Holoubek April 07, 2008

I'm not quite sure what the record for the longest client/SEM relationship is, but my money is that the average is around two years. This is to be expected for such a young and rapidly changing industry; when a client's spend increases tenfold, or an agency doubles in size, growing pains are bound to occur. What is unexpected is that few firms have completely digested what it takes to get through these pains to build solid relationships.
 
Have news? Reach Sara Holoubek at saraholoubek@dmnews.com.

From DMNews.com

Yahoo rejects Microsoft again

Ellen Keohane April 07, 2008

Yahoo sent a letter to Microsoft on April 7 rejecting the company's unsolicited takeover bid for a second time. "We continue to believe that your proposal is not in the best interests of Yahoo and our stockholders," wrote Yahoo CEO Jerry Yang and board chairman Roy Bostock in a joint statement to Microsoft. Microsoft initially offered to purchase Yahoo for $31 a share earlier this year.
 

Blended search results are most clicked

Ellen Keohane April 07, 2008

Users are more likely to click on specialized content — such as news, images and video — when it appears within blended (or universal) search results vs. vertical results, according to a study sponsored by iProspect and conducted by JupiterResearch.
 

Google to lay off 300 US DoubleClick employees, sell Performics

Dianna Dilworth April 03, 2008

Changes are in store for newly merged Google and DoubleClick, following the March 11 approval of the merger. Google has announced that it will lay off 25% of DoubleClick's 1,200 US-based employees. In addition, the online giant has announced that it will split DoubleClick Performics into two separately run business units, one covering affiliate marketing, and the other search marketing. Google plans to integrate the affiliate marketing into its existing business and sell off the search marketing group.
 

Know trademark protocol for SEM

April Wurster, associate, Baker & McKenzie; Howard Wisnia, partner, Baker & McKenzie April 07, 2008

In 2008, US paid search advertisement revenue is expected to reach $15.52 bil­lion, according to JP Morgan. This repre­sents a 31.9% increase over 2007. Despite this tremendous growth, uncertainty in recent court developments may discour­age search engine marketers (SEMs) from purchasing keywords that are trademarked by others for fear of being found liable for trademark infringement.
 

Column

Improving SEO with your webinar program

Julie Mason, general manager, Kellysearch.com April 07, 2008

Trying to get your company to the top of the organic listings on search engine results pages? Chances are you're exploring a variety of search engine optimization (SEO) strategies to improve your ranking. Updating your Web site with fresh, relevant content and making site navigation intuitive are just two SEO methods you've likely considered. But here's another tool for your SEO arsenal that you may not have thought of: webinars.
 

The DMNews Essential Guide to Search Engine Marketing

Meeting customer needs with local search

Robyn Rose, VP of marketing, Superpages.com April 07, 2008

Historically, Internet yellow pages providers have been category-based providers of local listings, while search engines return mass Web results. Today, we are at an intersection where consumers are searching for more local content, regardless of whether it's through an IYP or search engine.
 

The DMNews Essential Guide to Search Engine Marketing is now online

June 22, 2007

The DMNews Essential Guide to Search Engine Marketing is now available as a PDF file. Click on the image or headline to download it.
 


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