August 27, 2008


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News

Sally Beauty partners with e-Dialog for e-mail campaigns

Dianna Dilworth April 01, 2008

Specialty retailer Sally Beauty Supply has selected e-Dialog as its e-mail and database marketing service provider. The beauty retailer, which operates more than 2,200 stores across North America as well as distribution internationally, with revenues of more than $2.5 billion annually, will be working with e-Dialog to build its e-mail campaigns.
 

Eastwood Company drives e-mail business with iPost tool

Dianna Dilworth March 28, 2008

The Eastwood Company, a multichannel retailer that specializes in parts and tools to restore old cars, has increased sales that come through e-mail by 15% in the last year. The Pottstown, PA-based retailer has been working with e-mail services firm iPost for the past four years, but owes the increase to a new tool offered by the iPost platform.
 

Comcast countersues e360 Insight

Dianna Dilworth March 27, 2008

Comcast has filed counter-charges against e-commerce firm e360Insight, which is currently suing Comcast for allegedly blocking its e-mails. The Comcast complaint, which was filed in the US District Court for the Northern District of Illinois last week, claims that Dave Lindhardt, president of e360Insight, has allegedly sent spam to Comcast subscribers
 

Samsung names Merkle e-mail marketing agency

Chantal Todé March 25, 2008

In a move intended to provide a more consistent online contact strategy with customers, Samsung has selected Merkle as its e-mail marketing agency. Merkle will provide a wide range of services, including strategy development, creative design, e-mail data management and campaign execution and analysis.
 

DMNews' Essential Guide to E-mail Marketing

Benchmarking e-mail response metrics

Liz Bross, VP, digital interaction, Harte-Hanks April 01, 2008

In the first half of 2007, the travel and hospitality and entertainment industries received the highest delivery, open and click-through rates of the 13 industries monitored by the Harte-Hanks Postfuture Index, a periodic e-mail benchmarking monitor.
 

The DMNews Essential Guide to E-mail Marketing is now online

October 29, 2007

The DMNews Essential Guide to E-mail Marketing is now available as a PDF. Click on the image or headline to download it.
 

Column


The banes of deliverability

Josh Aberant, privacy and standards manager, Lyris Inc. April 01, 2008

One of the most frustrating realities for e-mail marketers is that, even after they've done the hard work to get people to agree to receive their e-mails by crafting appealing offers, providing relevant content and targeting those most likely to benefit, some of those e-mail messages still won't get through.
 

Lists and Databases


Idea4Invention.com

April 02, 2008

E-mail - Idea4Invention.com - VentureDirect Worldwide - Description: This file contains burgeoning entrepreneurs who are a choice market for such offers as invention and new product development, opportunity seminars, continuing and online education, computers and software, business loans, banking and financial services, home office equipment, memberships and associations, wireless communications, opportunity and self-improvement, do-it-yourself, tools and hardware, consumer offers, and sweepstakes.
 

CheapTrips.com

April 02, 2008

E-mail - CheapTrips.com - Adrea Rubin - Description: This file contains Cheap Trips members typically between the ages of 45 and 74 years, with an average household income in excess of $100,000. Members enjoy benefits including low airfares and hotel rates and $300 cash in cases of emergency.
 



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