TV Guide has launched aggressive cross-platform campaigns that are expected to bump sales of two issues of its magazine. Both special issues — a double issue on TV's return post-writer's strike, and the annual "TV's Sexiest Star" issue — will be released this Spring.
Pressmart Media Ltd. and Curtis Circulation Company have teamed up to launch iMags, a digital sales, distribution and marketing service for magazine publishers. The service will deploy online advertising, such as banners and landing pages, to attempt to get magazine readers to sign up for digital editions.
Hachette Filipacchi Media has launched a new dwelling title — Ty Pennington At Home — this week. The magazine, which focuses on home decorating and remodeling, tested as a single-issue publication in May 2007. Scheduled to publish quarterly, it hits newsstands on March 25 with an initial distribution of 500,000.
Hearst Magazines has named Charles Swift, Jr. to the newly created position of VP of database strategy and marketing. In this position, Swift will play a key role in Hearst's new marketing initiative to develop an integrated print and online customer marketing database.
Taste of Home, a part of the Food & Entertaining division at the Reader's Digest Association, launched Healthy Cooking magazine last week. DMNews caught up with Lora Gier, VP of integrated partnerships for Taste of Home, to discuss the launch.
Whether it's a spectacular party or a unique program, events can serve as a subscriber-building boon for publications. Four experts share their secrets on making a big splash.
Inserts - National Institute of Business Management Newsletter Ride-Along - Leon Henry Inc. - Description: This file contains readers of the National Institute of Business Management's titles, which include Executive Leadership and Personal Report for the Administrative Professional. The file is 53% male.
Advertise
For details of how to advertise in the DMNews Circulation Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com
