October 7, 2008

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Latest developments in search marketing, from the editors of DMNews:


Feature

Mobile and video: I'm patient

Sara Holoubek March 31, 2008

Perhaps the worst thing the Internet has brought to our society is a warped sense of time. CNN.com brings us minute-by-minute updates on Britney Spears' life, search engines give us millions of results for any given query in the blink of an eye and RSS delivers us the latest news from our favorite sources without having to lift a finger. Suddenly, all information is old within a few hours, and we have become increasingly impatient with any process that takes more than a few minutes.
 
Have news? Reach Sara Holoubek at saraholoubek@dmnews.com.

From DMNews.com

Geary Interactive acquires Fathom Online

Ellen Keohane March 31, 2008

Digital marketing agency Geary Interactive announced today that it has acquired Fathom Online, a search engine marketing and technology services firm, for an undisclosed amount. "When we look at the future of search engine marketing we realize that it's not only an important piece right now in the overall marketing mix, but we also believe it will increase in importance in the future as well," said Andreas Roell, CEO and founder of Geary Interactive, which is headquartered in San Diego.
 

Intrigue grows over new trafficking tool on YouTube

Dianna Dilworth, Ellen Keohane March 31, 2008

Google's video-sharing site YouTube announced last week that video uploaders will now be able to track the popularity of their videos over time and access geographic data about the users who are viewing their clips. The free program, known as YouTube Insight, has already gotten a lot of reaction from marketers, many of whom use the highly trafficked site to post commercials, movie trailers and other content.
 

For Flash-y results, some look to tech work-arounds

Ellen Keohane March 31, 2008

Adobe's Flash software enables Web designers to add animation and interac­tivity to Web sites, which creates a richer user experience. However, search engines are unable to read Flash, which creates problems for search marketers.
 

How big of a threat to SEM is click fraud?

March 31, 2008

Ashwini Karandikar, VP of client services at Range Online Media, and Click Forensics president Tom Cuthbert discuss the role click fraud management should have in an SEM campaign.
 

Search engines respond differently to SEO: Covario study

Ellen Keohane March 26, 2008

Certain search engine optimization (SEO) techniques may have very different organic search ranking results depending on the search engine used, according to a study by Covario. "We found that the engines reacted very differently to the [SEO] changes that our clients made," said Craig Macdonald, VP of marketing, alliances and product management at Covario.
 

Column

SEO and PPC: Modern warfare made easy

Tim Schaden, CEO, Fluency Media March 31, 2008

Let's face it: Search marketing is an extremely competitive battleground. There is only one first page of Google, Yahoo and MSN for each key phrase, and brands can be blown out of position at any minute. The only way to win the war is by selecting your battles and aligning your resources wisely.
 

The DMNews Essential Guide to Search Engine Marketing

Essential metrics in paid-keyword campaigns

Olivier Silvestre, director of optimization consulting, Visual Sciences Inc. March 31, 2008

Peter Drucker, a management specialist, once said: "If you can't measure it, you can't manage it." This nugget of wisdom also applies perfectly to today's search-engine marketing activities. It is important to remember that measurement is relevant only if it is "actionable."
 

The DMNews Essential Guide to Search Engine Marketing is now online

June 22, 2007

The DMNews Essential Guide to Search Engine Marketing is now available as a PDF file. Click on the image or headline to download it.
 


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