Verticals OnDemand has partnered with Skura Corp. to offer closed-loop marketing (CLM) and CRM to the life sciences industry. Skura's CLM application runs as an adjunct to CRM systems like the one provided by Verticals OnDemand.
Database and list marketing giant InfoUSA plans to spreading its business overseas, initially targeting China and India. The company said in a release it is in discussions with several overseas partners to compile a telephone-verified database for these countries.
Gaylord Entertainment Co., a hospitality and event planning company, has plans to use Clarabridge's text analytics customer experience management (CEM) software to gain a better understanding of its customers.
TransUnion's Canadian operations have tapped Alterian, an enterprise marketing platform provider, to help the credit and information management company segment and analyze its consumer database.
Starbucks is kicking off new customer outreach and rewards initiatives this year, following plans set forth by CEO Howard Schultz at the company's annual meeting of shareholders. Starting in April, customers who register a Starbucks pre-paid card or credit card online will be eligible for benefits that include free coffee refills, free extras like flavored syrup or soy milk and two hours of free Wi-Fi per store visit.
Marty Moseley, chief technology officer, Initiate Systems March 26, 2008
Master Data Management (MDM) software or systems enable organizations to strategically leverage and share critical data assets. Deployed properly, MDM can provide organizations with complete, accurate and real-time views of data spread across multiple systems or databases, even outside the firewall.
DMNews' Essential Guide to Lists, Database Marketing & Data Services
Elie Ashery, president/CEO, Gold Lasso March 26, 2008
In the world of e-mail marketing, buying a list is considered a big faux pas amongst permission fanatics and professional e-mail marketing pundits alike. In fact, the practice is so loathed that the mere mention of a purchased list can get you banned by a mainstream e-mail service provider. So what's a marketer to do when it wants to engage in e-mail marketing but doesn't have a year or so to grow a list organically?
