November 26, 2008

Advertisement

Discover the power of Web 2.0 email marketing.
Take the 5 steps that lead to customer-centric campaigns delivering unrivaled results. Silverpop's "Web 2.0 Email Marketing" will show you how to fully utilize rich recipient data for strong customer engagement.

Download the white paper here.


News

Consumers reporting legitimate e-mail as spam: Q Interactive

Dianna Dilworth March 25, 2008

Fifty-six percent of consumers consider marketing messages from known senders to be spam if the message is "just not interesting to me" and 50% consider "too frequent e-mails from companies I know" to be spam, according to a new study by Q Interactive conducted in conjunction with marketing research firm MarketingSherpa.
 

Epsilon launches Purple@Epsilon

Lauren Bell March 24, 2008

Epsilon has rebranded its interactive as well as agency and direct services groups as full-service agency Purple@Epsilon. Purple@Epsilon will work in conjunction with Epsilon's other divisions — database, data services and Abacus — to provide consulting, branding, segmentation, program planning, acquisition, creative, direct mail, e-mail, analytics and Web development services, among others.
 

National Lampoon debuts comedy e-mail program

Dianna Dilworth March 24, 2008

Comedy brand National Lampoon Inc. is targeting consumers via e-mail with the launch of a new "Joke of the Day" e-mail program. The program is available to users on several National Lampoon-owned properties, including National Lampoon's Animal House, the National Lampoon Vacation series and National Lampoon's Van Wilder, and will eventually be made available throughout the National Lampoon Humor Network.
 

ExactTarget and Return Path take e-mail on tour

Dianna Dilworth March 19, 2008

E-mail firms are taking e-mail on the road to educate marketing professionals across the country about the channel. Both ExactTarget and Return Path have just kicked off e-mail marketing seminar tours starring their in-house executives, as well as clients using their e-mail products for e-mail campaigns, that will run from Miami to Seattle.
 

DMNews' Essential Guide to E-mail Marketing

Send. Analyze. Target. Resend.

Dan Robbins, director of marketing, ClickTracks March 25, 2008

There's a lot more to be learned from your e-mail campaigns than open and clickthrough rates will tell you. By using a Web analytics tool to analyze the behavior of respondents, you can gain valuable insight to just how effective your e-mail campaign is — or isn't.
 

The DMNews Essential Guide to E-mail Marketing is now online

October 29, 2007

The DMNews Essential Guide to E-mail Marketing is now available as a PDF. Click on the image or headline to download it.
 

Column


Leveraging the inbox as a destination for content-rich ads

Dave Hendricks, VP of market strategy & GM of StormPost, Datran Media March 25, 2008

Fervent media consumption has forever changed the face of advertising. Between television, the Internet and mobile devices, consumers are exposed to thousands of advertising messages per day. From the ubiquitous 30-second TV spot to the easily overlooked magazine ad, there is an incredible amount of brand stimuli penetrating the consumer's brain on a daily basis.
 

Lists and Databases


Avid Home Shopping Enthusiasts

March 25, 2008

E-mail - Avid Home Shopping Enthusiasts - eTargetMedia.com Inc. - Description: This file contains savvy shoppers who love the convenience and relaxation of shopping from home. These avid shoppers enjoy watching home shopping television programs including HSN and QVC.
 



Advertise
For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com

Subscribe
If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here.

Unsubscribe
To unsubscribe from DMNews Email Marketing Weekly click here.

You are subscribed as: %%EMAIL%%

To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com

All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please
use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001
Powered by Cheetah Mail, an Experian Company

© 2008 Haymarket Media Inc.