DMNews Sponsored Promotion - Awareness - 3/6/08

Understanding Online Community Best Practices

Are you considering creating a Web 2.0 online community but need help in understanding how online community best practices and social media can enable your company to connect you with your customers? If so, don't forget to register for the webinar March 13th at 11:00 a.m. EST with renowned Web Strategist and Senior Analyst from Forrester, Jeremiah Owyang.

An online community is an interactive group of people joined together by a common interest. It's also one of the most powerful tools a marketer can deploy for customer retention, word of mouth, and customer insight. To host a successful community, think of it as you would product development: start by focusing on objectives, chart a roadmap, assemble the right team, and plan to be flexible. Then build your success by launching the community with the backing of your most enthusiastic customers, and staying engaged as the community grows. Above all, remember that control is the hands of the members, so put their needs first, build trust, and become an active part of the community.

What will Jeremiah discuss?

How to determine your objectives
How to plan a charter and strategy
How to get your company ready
What roles you need for success
Launching and kick starting that community
How to calculate costs, benefits, and ROI

Register today for this informative event and learn how online best practices can better serve you and your organization!

About Jeremiah Owyang

Jeremiah is a leading expert on social computing, social media, social media measurement, Web marketing, and interactive marketing.

As a Web Strategist he strives to define and deliver user and community needs, business goals, and web technology to craft and deliver long term successful web programs for companies.

In his day job as a Forrester Analyst, Jeremiah researches the social computing industry, and uses this knowledge to help clients make the right decisions.

About Awareness

Awareness is an on-demand social media platform where enterprises deploy Web 2.0 technologies to achieve real business benefits. Awareness leverages the power of user-generated content—blogs, wikis, podcasts, RSS, social networking, photos, videos, forums, discussion groups, etc. to create online communities that connect an organization's employees, customers, prospects, and partners. Major corporations such as McDonald's, Kodak, The New York Times, Discovery, Northwestern Mutual and Cannondale Bicycle Corp. use Awareness to improve employee communication and collaboration, drive new forms of revenue and channels, conduct market research and create a "corporate memory." An Awareness community can be seamlessly integrated into existing intranets or public web sites or presented as a new branded web presence. Click here to learn more.