October 8, 2008

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News

National Lampoon debuts comedy e-mail program

Dianna Dilworth March 24, 2008

Comedy brand National Lampoon Inc. is targeting consumers via e-mail with the launch of a new "Joke of the Day" e-mail program. The program is available to users on several National Lampoon-owned properties, including National Lampoon's Animal House, the National Lampoon Vacation series and National Lampoon's Van Wilder, and will eventually be made available throughout the National Lampoon Humor Network.
 

Epsilon launches Purple@Epsilon

Lauren Bell March 24, 2008

Epsilon has rebranded its interactive as well as agency and direct services groups as full-service agency Purple@Epsilon. Purple@Epsilon will work in conjunction with Epsilon's other divisions — database, data services and Abacus — to provide consulting, branding, segmentation, program planning, acquisition, creative, direct mail, e-mail, analytics and Web development services, among others.
 

DMNews' Essential Guide to E-mail Marketing

There's more to e-mail than e-mail

Bob Hale, VP of business development, Alterian March 18, 2008

How does your company approach direct mail? Do you just randomly send the same package to everyone on your list, without regard for past behavior or purchase models? Probably not. So why is it that when it comes to e-mail marketing, so many organizations apply an entirely different — entirely lax — standard?
 

The DMNews Essential Guide to E-mail Marketing is now online

October 29, 2007

The DMNews Essential Guide to E-mail Marketing is now available as a PDF. Click on the image or headline to download it.
 

Column


E-mail marketing — a bright star in a dim economy

Jordan Ayan, founder/CEO, SubscriberMail. March 18, 2008

One question has dominated my conversations with clients and in online forums over the past several weeks: "Is my e-mail marketing plan recession-proof?" The answer is that it certainly should be. E-mail marketing is something that companies turned to initially because it was an inexpensive way to reach large numbers of customers.
 

Lists and Databases


TechProGuide.com Email List

March 18, 2008

E-mail - TechProGuide.com Email List - Worldata - Description: This file contains IT experts who use TechProGuide.com to search for tools, opinions, and advanced products emerging within the technology world.
 



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