The news on this second day of Search Engine Strategies New York is that 360i has picked up award-winning digital design, development and marketing firm i33. The acquisition brings expertise in designing and developing social media applications, widgets, websites and other rich media experiences, as well as clients Marvel Entertainment, PBS, New Era Cap, Target and Borders.
Despite an uncertain US economy, search engine marketing (SEM) spending has continued to grow, according to preliminary findings of the Search Engine Marketing Professional Organization's (SEMPO) State of the Market survey for 2007.
After almost a year of legislative scrutiny, Google has finally closed its $3.1 billion acquisition of DoubleClick, a digital marketing technology and services provider, in a move that furthers the online giant's penetration of the online advertising industry.
Michelle Stern, director of client services, iProspect March 17, 2008
Determining your return on investment for offline media is far from easy, but search is your best bet for getting closer to the answer. Offline media — specifically television and radio — don't offer tracking for their resulting leads or sales. However, it is important to calculate the ROI from such media to properly allocate your brand dollars, especially in today's softening economy.
The DMNews Essential Guide to Search Engine Marketing
Chrysi Philalithes, launch managing director, Steak NY; formerly VP of global marketing and communications, Miva March 17, 2008
As the pay-per-click market continues to mature, a combination of vertical and horizontal networks have emerged. Understanding the differences and benefits of vertical advertising options can help generate a higher return on investment from online ad spend. Direct response advertisers have two main options when leveraging vertical advertising trends.
