Acxiom Corp.'s chief administrative leader Rodger Kline will retire from the company in May. According to a statement filed with the SEC on March 6, the decision was mutual, and Kline will stay with the company until May 31. A spokesperson for Acxiom could not be reached for comment as of press time.
Spirit Airlines has added to its loyalty program with the launch of the Free Spirit Mall. An online shopping site accessible through the Spirit homepage, the Free Spirit Mall features more than 450 merchants. By shopping at the mall, Spirit loyalty program members can earn discounts and mileage rewards from the airline.
Kampgrounds of America (KOA) has teamed with Smart Button Associates to start a camping rewards program online. Smart Button provides the technology platform for KOA Value Kard Rewards, which gives cardholders points for staying at a KOA campground.
In an effort to focus more on individual donors, nonprofit giant United Way of America has rolled out its first nationwide CRM platform, and has tapped consulting agency Clarity Group for its development.
John Gardner, president, Integrative Logic March 12, 2008
Companies collect a myriad of customer data through a number of sources — from call centers and store credit card programs to in-store and online transactions. Are you leveraging this valuable information to improve customer relationships and profitability or is it languishing in an untapped database?
DMNews' Essential Guide to Lists, Database Marketing & Data Services
Bruce Hammer, VP of list services, Teramedia March 12, 2008
For years I tried to figure out how to explain to my parents what I do for a living. My first attempts at explaining that I was a list manager did not go well. I finally conceded and just told them that I was a lawyer. They accepted this for a while until they realized that I never attended law school.
