November 26, 2008

Advertisement

Discover the power of Web 2.0 email marketing.
Take the 5 steps that lead to customer-centric campaigns delivering unrivaled results. Silverpop's "Web 2.0 Email Marketing" will show you how to fully utilize rich recipient data for strong customer engagement.

Download the white paper here.


News

Habeas selects Campaigner

Dianna Dilworth March 11, 2008

E-mail reputation services firm Habeas has selected e-mail marketing firm CampaignerPro to deliver its e-mail campaigns. Under the new partnership, Habeas will send its e-mail marketing messages using CampaignerPro's e-mail platform, which includes automation, personalization and segmentation tools. Habeas uses e-mail to promote its online security products.
 

Lycos, Datran partner

Dianna Dilworth March 11, 2008

Online firm Lycos has partnered with e-mail services firm Datran Media in a move to centralize its e-mail marketing and clean up its database. Lycos, a social publishing, media and search services firm, is using Datran's StormPost platform to manage e-mail newsletters for its 10 million-member network, including the Tripod, Lycos 50, Gamesville and Angelfire properties.
 

Adconion acquires Frontline in $20 million deal

Dianna Dilworth March 06, 2008

Ad network Adconion Media Group has acquired Frontline Direct, a data management and e-mail marketing firm, for $20 million in cash and equity. With the acquisition, Adconion's existing clients will have access to Frontline's e-mail and database technologies including ConsumerInfo.com Inc., an Experian company, and Reunion.com.
 

Spam rates steady, as spammers pose as presidential candidates: Symantec

Dianna Dilworth March 07, 2008

Overall spam volume stabilized at 78.5% of all e-mail for the second month in a row this February, according to Symantec's monthly spam report.
 

DMNews' Essential Guide to E-mail Marketing

Controlling messaging costs

Barry Abel, Message Systems March 11, 2008

For every message that doesn't make it to the intended inbox, the bottom line takes a direct hit. The No. 1 reason why mail doesn't get delivered is infrastructure. Infrastructure in the e-mail world means MTA (Message Transfer Agent) and is the way your company presents itself to the ISP community.
 

The DMNews Essential Guide to E-mail Marketing is now online

October 29, 2007

The DMNews Essential Guide to E-mail Marketing is now available as a PDF. Click on the image or headline to download it.
 

Column


Six quick tips to maximize your data

Erik Gabrielson, Premiere Global Services. March 11, 2008

When properly leveraged, data is a weapon that can ratchet up the performance of your e-mail marketing efforts. If your campaigns have flatlined, spending time fine-tuning your subscriber data will pay off tenfold.
 

Lists and Databases


Cash Any Day

March 11, 2008

E-mail - Cash Any Day - Net60 - Description: This file contains cash advance or payday loan seekers from www.CashAnyDay.com. They need cash quickly to pay monthly bills such as car payments, utility bills or credit card payments before they get penalized for late payments.
 

CG Channel Email

March 11, 2008

E-mail - CG Channel Email - Direct Effect Media Services - Description: This file contains anima­tors, computer game developers, VFX artists and film and post-production pro­fessionals. With a membership of more than 40,000 and unique page views in excess of 2.5 million each month, the CG Channel is a popular online portal in this niche market.
 



Advertise
For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com

Subscribe
If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here.

Unsubscribe
To unsubscribe from DMNews Email Marketing Weekly click here.

You are subscribed as: %%EMAIL%%

To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com

All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please
use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001
Powered by Cheetah Mail, an Experian Company

© 2008 Haymarket Media Inc.