Magazine Publishers of America has set forth a major initiative to improve measurement of magazine readership and engagement with advertising. New audience-based metrics in the works include exposure to each issue of a magazine, broken down by demographics such as age, gender, income and ethnicity.
Integrated media company Ziff Davis Media Inc. has filed for Chapter 11 bankruptcy protection in the US Bankruptcy Court for the Southern District of New York as it attempts to implement a restructuring program.
Southern Progress Corporation (SPC), a subsidiary of Time Inc., has launched an online portal, MyHomeIdeas.com, highlighting content from its shelter magazines and book line. MyHomeIdeas.com features the Oxmoor House books, Cottage Living, Coastal Living, Southern Living, Southern Accents and Sunset magazine brands.
Experian's ClassesUSA will launch Learning Magazine later this month. Learning, a re-designed version of the company's Online Degrees magazine, provides information on online and campus-based college degree programs.
A big story out of the publishing world last week was Ziff Davis Media filing for bankruptcy. The company, which publishes PC Magazine and Electronic Gaming Monthly, attributed its losses to falling subscription and advertising numbers. However, Ziff Davis' filings with the US Bankruptcy Court for the Southern District of New York also cited the company's inability to grow quickly online as a reason for waning consumer interest in the brand.
Michael Lavery, president and managing director, Audit Bureau of Circulations March 10, 2008
Demands for greater accountability and transparency remain essential in media business relationships. The Audit Bureau of Circulations (ABC) strives to meet these demands by helping to strengthen the relationship between advertising buyers and sellers.
New List - Yankee Magazine - American List Counsel - Description: This file contains affluent homeowners, active travelers, aspiring gourmet chefs, gracious home entertainers, creative decorators and avid direct mail shoppers. Average age is 55, $67,187 is average household income, 81% are homeowners, 60% are college-educated and 64% are married.
New Lists - RFM Apparel Catalog Buyers from American Media Inc. - Statlistics - Description: This file contains subscribÂers of all 12 American Media titles who are known apparel buyers. These titles include Shape, Fit Pregnancy, Men'sFitness and Natural Health.
Advertise
For details of how to advertise in the DMNews Circulation Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com
